Geographic Risk

The population, demography, and job growth within the property's market are all determined by its geographic location, all of which can have an impact on the size of the renter pool and accompanying demand. Primary markets with a bigger tenant pool provide a cushion in the case of a market slump, but they are also more expensive. A crucial consideration is the market in which an investment property is located. A robust market is marked by high occupancy rates and continuously rising rental prices. A surge in new developments within the market or a weakening economy are both risk factors that can affect the supply and demand for property and land.

As we go ahead, data analytics will be introduced into the platform for people to decide for themselves the risk vs reward of owning assets in a particular geography.